There are three types of critical experiences: functional, leadership and broadening.
Functional experiences are determined by the needs of your business area – for example, exposure to strategic planning or net revenue management.
Leadership experiences are made up of people interactions. They include leading frontline colleagues and managers, and managing multiple functions or matrix relationships. These experiences build your people management capability.
Broadening experiences give you new perspectives – for example, by working in cross-functional, cross-category or omni-channel roles, or by transferring to a group role from a field role, or vice versa.
You can gain critical experiences by taking on a new role, working in a new environment or by participating in projects. One role or long-term project can give you more than one critical experience.